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Shenzhen final video review





Nine years ago, in a small garden in Nanjing, Gao Yan gathered all the homebrewers who could be found at that time to set up a homebrew competition named "Master Cup".



For the last nine years, the Master Cup China has taken place in 24 cities and received over 6,000 entries from over 2,000 applicants. More than 800 professional judges and more than 500 professional volunteers escorted the competition.

For the last nine years, the Master Cup China has grown from a single event with only 30 to 40 entries to an annual competition of four stations with a total of 1,226 entries.

For the last nine years, the Master Cup China has selected nine masters of home brewing, and 7 of them become aprofessional brewers after the competition,they have later founded 3 associations and 6 brands. Moreover, countless homebrew masters, who became famous in the Master Cup, have created many famous commercial brands. They might not have won the final championship but they win infinite respect through their commercial success.



From small gatherings of a dozen people to nationwide spread of craft beer culture, the Master Cup has been growing.


The competition system of the Master Cup China has undergone major changes in 2016, 2017 and 2020.


In 2016, the sub-station competition system was implemented for the first time, with five sub-stations and one final. It was the first time there had been more than 1,000 entries in the annual competition. The number of 433 entries in Beijing was the highest in a single station of Master Cup. It was a historic year with unprecedented enthusiasm of homebrewing in the country.


2017 was the year when BJCP judges began to take over the Master Cup’s judging. The organizing committee no longer had to worry about the lack of professional judges. From the first batch of 21 BJCP judges to a total of over 100 in 2020, professional certified judges have grown up together with the Master Cup China


2020 saw the reform of the Master Cup and the competition system developed to a higher level with its own characteristics. Thanks to judge panel’s professional performance and chief judges’ unique vision, the global leading sub-station competition will no longer be judged in style groups, which enables better and more efficient feedback on the entries. Despite the COVID-19 pandemic in 2020, the Master Cup decided as early as 2019 to switch to a 3-station competition instead of 5-station in 2020, which better fits beer brewing cycle and ensures the quality of the whole year. This year we have an annual record number of 1,226 entries as well as 110 qualified candidates, significantly higher than last year’s 65. 403 entries entered the final, second only to the year 2016.


In 2020, the Master Cup made another important decision. We have developed our own competition system - the Master Cup app. Every homebrewer is able to track the status of their entries throughout the whole process, and check the judges’ evaluation of their entries after the competition. Judges’ evaluation work is made easier and the record information of the whole competition is better preserved.

 


Master Cup wishes to promote the development of China’s craft beer industry by selecting national homebrew masters. Master Cup not only hosts homebrew beer competitions, but also organizes various activities at each station to promote local homebrew and craft beer. 

For the past nine years, there have been more than 12 industry seminars and 14 beer festivals related to the Master Cup China. Over these years, the Master Cup has organized 19 industry seminars, more than 14 beer festivals, 15 trainings about brewing and sommelier, and 4 judges’ tasting table events.





Nine years of accumulation has helped boost the Master Cup’s growth. In the coming year, we will make contributions to the development of homebrewing events and craft beer industry by further optimizing our operation management.

The primary task of the Master Cup China for the coming year is to ensure an excellent completion of the competition. Master Cup will have a new slogan: We hunt for Chinese homebrew masters. From the organizing committee to the operational team, we will implement the central idea of "competition is the core". With the existing internationally leading competition system, we will better facilitate the work of judges and give better feedback to homebrewers. The Master Cup WeChat mini program system will continue to be upgraded and improved to become the world's top-class beer competition system.

In the coming year, the Master Cup will continue to be held in collaboration with local exhibitions, beer festivals and other activities to better serve partners and homebrewers.

In the coming year, the Master Cup will continue to carry out its own beer sommelier training. We have built an excellent instructor team for training courses targeting domestic craft beer industry. The Master Cup team consisting of excellent domestic beer judges and beer lecturers will bring more cost-effective training courses to the industry.

In the coming year, the Master Cup will also carry out in-depth cooperation with excellent projects among its partners, organize professional knowledge trainings, fully utilize partners’ unique strengths, and bring more professional and efficient content to brewers and beer lovers across the country.
 




1. The Best Beer Competition in China
The Master Cup China is the largest contesting platform for brewers in China. 6 commercial craftbeer brands have been cultivated through the past 9 years’ competitions. The platform helps brewers to understand your products and brands and build user habits.

2. KOLs and publicity
The Master Cup has the most advanced competition system and the most professional craft beer judges. Our judge team consists of the best international beer judges, professional brewers and craft beer media worker in China. These are the most influential KOLs in the whole industry, who can help publicize your products and brands.

3. Fantastic cities, fabulous shows
The first and final rounds of the Master Cup are held in economically developed cities with good craft beer culture. By collaborating with the most influential local craft beer brands and bars, your products and brands will be displayed with us in each host city through regional venues and media to ensure effective and efficient publicity.

4. The most professional industry trainings
With 9 years’ experience and trainer team building, the Master Cup is capable of organizing various professional training courses such as brewing, tasting, serving and so on. At the same time, we are cooperating with international famous brands and professional training institutions to attract large numbers of excellent beer industry employees. They have the opportunity of a deeper understanding of your brands and products during the training process.

5. Face-to-face communications with consumers
Beer festivals and other entry-level or entertainment events during the Master Cup provide a more diversified display platform for your brands and products, allowing you to communicate directly with consumers and receive their feedback.

6. The 10th anniversary
The 10th anniversary of the Master Cup witnesses the rise of Chinese craft beer in the past ten years, which will have irreplaceable historical significance.
 


We welcome sponsorship from all outstanding brands interested in the Master Cup China and we look forward to cooperating with you if you are any of the following:

1. Raw material supplier

2. Commercial brewing technology and equipment supplier

3. Homebrew technology and equipment supplier

4. Draught system supplier

5. Packaging and printing equipment supplier

6. Craft beer peripheral product supplier

7. Craft beer brand

In addition to craft beer brands, we also accept other types of sponsors, in principle only one enterprise for each industry.

The name of the exclusive title sponsor, together with the "2021 Master Cup China homebrew tournament" and "the 10th anniversary of the Master Cup China", will appear in all events throughout the year to enjoy the highest benefits.

Please send an email to 
mastercupbeer@163.com, 
or call 13381128243 for more details. 
The rights and interests are subject to the final signed contract, and the right to final explanation belongs to the committee of the Master Cup China.

In the coming year, with the slogan "We hunt for Chinese homebrew masters", the Master Cup will work together with various sponsors to explore the best homebrew masters in China and promote the development of Chinese craft beer.



It has been decided that the 2021 Master Cup final is to be held in Hebei Province. In addition to recruiting urban partners from Hebei, we welcome brands and hosts from all over the country to join hands with the Master Cup to carry out the year-round competition and various events at the same time.

We believe that your city must:

1. have a good craft beer atmosphere

2. have a good number of homebrewers

We need the hosts to have the following conditions:

1. The ability to provide venues for competition, training and other events.

2. The ability to provide acceptable refrigerator and manpower to receive and keep the entries accordingly.

3. The ability to recruit 20 or more volunteers or staff members.

4. The ability to help arrange accommodation for judges, lecturers, speakers, and official staff.


The sub-stations for the Master Cup are usually held on weekends for about 3 days. We are looking forward to working closely with the excellent teams at each sub-station to do a good job in the competition.



The 10th anniversary of the Masters Cup China 
Looking forward to working with you





Please send your application for 

host city and sponsor to 

mastercupbeer@163.com

Contact:

Li Wei 13381128243




The rights and interests are subject to the final signed contract, and the right to final explanation belongs to the committee of the Master Cup China.

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