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美奇乐上海 | 极具上海元素的LOGO,来啦!

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付大米先生 发表于 2020-11-4 01:32:12 | 显示全部楼层 |阅读模式 打印 上一主题 下一主题
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随着四月的脚步走到尽头,上海逐渐从疫情中缓过神来。年前就有星星点点消息的美奇乐上海,目前看起来很快就要跟大家见面了...

With the approaching of the end of April, Shanghai is gradually getting better from the CoVID. The wide-spread rumour of Mikkeller Shanghai, seems to be near the corner...

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美奇乐是谁?
美奇乐是一家丹麦的精酿啤酒品牌,以其两个漫画小人,男生亨利(Henri)和女生萨莉(Sally)而为人称道——甚至有绰号“卖啤酒的漫画公司”。除了酿酒、卖酒之外,美奇乐还做了一件极其有趣的事——开酒吧!如今,全世界五十多家酒吧,早已成为啤酒爱好者们打卡的圣地。

Who's Mikkeller?
Mikkeller is a Danish craft beer brand, famous for the boy Henri and girl Sally in the logo, and once been discussed as "a comic company who also brewing beer". Besides brewing, Mikkeller is continuously opening it's own bars around the world: no doubt all of them are now the must-go checkin place for craft beer adicionados.

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美奇乐上海,有什么新的消息?
美奇乐上海的存在已经是板上钉钉的事情了,只是时机未到,尚未官宣。笔者有幸参观了尚在筹建的酒吧,内心暗戳戳地激动了好久了。至于具体位置我会保守秘密——但可以告诉大家的是,延平路上的这个位置这个地方非常的美奇乐,繁华的地方辟出蹊径, 足够大家开个大party了!看过这片绝佳的场地,我的心中已经开始畅想开在上海的美奇乐啤酒节了!

What can be shared about Mikkeller Shanghai?
Mikkeller Shanghai is already nailed down to open this year. Official announcement will be released once the Grand Opening date is defined, but not now. It's a great honor for me to be invited for a glimpse on the bar few days ago... I promised I will keep it a secret. But I can tell you that —— It's a typical Mikkeller-ish location on Yanping Rd, off the busy but cozy street. I even thinking about Mikkeller Beer Festival Shanghai in the near future...

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美奇乐上海的Logo,来看一下!

美奇乐酒吧都会将当地的传统特色加入logo中。根据Martin介绍,美奇乐上海的Logo将会是身着旗袍的Sally。作为Henri和Sally的粉丝,你是否感受到了上海这个城市的传统元素了呢?

Finally let's have a look at the Logo!
It's typical for Mikkeller to add traditional elements in the local bar logos. According to Martin, Mikkeller Shanghai will take Sally in Chi-pao (旗袍) as the logo. Do you find it?

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天涯歌女·周璇

接下来,就耐心等待开业吧!

Let's wait for the grand opening, patiently...

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