(Please see English version below)
我们非常高兴能够和中国最好的精酿啤酒——香格里拉啤酒达成合作。香格里拉啤酒是中国最大的，自主经营的精酿啤酒。这是一个来自3300米海拔的精酿啤酒。他们在超过海拔三千米的高原用最佳的纯天然原料（青稞麦和高山雪水）酿造啤酒，香格里拉啤酒是真正的液态天堂。香格里拉啤酒完全通过了所有的安全与健康审查，这也是中国唯一个通过的手工酿酒。这是真正的酿造工艺，真正的工匠啤酒。
在比赛期间，所有选手都可以在终点香格里拉啤酒帐篷展位品尝到这瓶高原精酿。获奖的选手，也将收到香格里拉啤酒的礼物。而在当晚庆功宴上，所有人都可以开怀畅饮，和你心中的香格里拉融为一体。
香格里拉啤酒是谁？
截止到目前，香格里拉啤酒共研发生产了6款精酿，分别是：黑牦牛、藏式爱尔、胖卓玛、呀啦索、松嘎以及超新星。他们用最好的原料：流传千年的青稞麦和已流淌百年的藏地山泉水。他们精心设计的酿造工艺，只求能最好地传递大自然的味道。从欧洲市场和中国市场的反馈来看，其成绩斐然。
香格里拉啤酒获奖奖项
这一切的努力，都离不开香格里拉啤酒团队的用心付出。一个国际化的团队，将大自然的丰饶，以及科技的精准相结合。而香格里拉啤酒背后的故事，也十分感人。
香格里拉啤酒背后的故事
香格里拉啤酒董事长杰素松赞出生在瑞士，他的母亲曾是一个孤儿，在她年幼时一对德国的医生夫妇收养了她，并带她去到了德国学习、生活。她在36岁时终于得到机会回到了自己的故乡西藏，并在93年建立了西藏第一个孤儿院“杰素丹珍保育院”，从此她一直默默关心和呵护着这些需要帮助的孩子们。
看到母亲的努力与坚持，在瑞士拥有地产公司的松赞毅然决定放弃瑞士安逸的生活选择帮助母亲的慈善事业, 松赞也回到了故乡香格里拉，并通过运用在瑞士积攒的商业经验在故乡开办企业，来支撑保育院的运营和解决在保育院长大的年轻人工作问题。
在经过长时间的调研他们选择开办香格里拉啤酒厂，不仅能达到支持保育院的初衷也能为当地农业提供一点力量。如今，他们80%的员工来自保育院长大的年轻人，公司部分收益用于保育院日常运营，并在当地建立了875亩青稞种植基地。这是一家非常有社会责任感的企业，我们十分高兴能和这样优秀的团队一起合作。
更多香格里拉啤酒详情，欢迎访问官网：http://shangrilabeer.cn/zh-hans/
您也可关扫描下方微店：香格里拉啤酒，直接下单抢先畅饮！
Nordic Ways is very glad to reach a
cooperation with Shangri-La Beer. Shangri-La Beer is the largest independent
brewery in China, located on the 3,300-meter-high Tibetan plateau. Brewed at
over 3000 meters above sea-level with only the finest all-natural ingredients,
Shangri-La Beer is truly liquid heaven. Shangri-La Beer is fully certificated
by all the relevant health and safety inspectors, also the only craft brewery
that is. It’s a real craft brewery, a real craft beer.
During the event, all participants
can enjoy having a Shangri-La Beer at the Shangri-La Beer booth at the finish
area. The podium winner will get a gift set from Shangri-La Beer. What’s more, during the celebration party afterwards, enjoy yourself with
the beer!
Shangri-La Beer
Only use finest
all-natural Tibetan Mountain Spring Water, heirloom Qingker Barley and Imported
German Hops.
Shangri-La is a magical
place and they’re dedicated to brewing a magical beer.
Make Shangri-La
in a bottle.
Shangri-La brews 6 incredibly
distinctive, all-natural beers, including Yalaso, Son Gha, Tibetan Pale Ale,
Fat Dolma, Black Yak and Super Nova. They use the best ingredients:
1000-year-old heirloom Qingker Barley and 100-year-old Tibetan Mountain Spring
Water. Their brewery was specifically designed to let nature be the flavor and
has made brilliant achievements in both Chinese and European market.
Awards
European Beer Star 2016, Silver
Medal – Black Yack (Bohemian – Style, Schwarzbier)
Brussels Beer Challenge 2016, Silver
Medal – Yalaso (Lager: Light Beer)
Brussels Beer Challenge 2016, Bronze
Medal – Songha (Lager: Helles)
China Beer Awards 2016, Trophy – Songha (European Lager)
China Beer Awards 2016, Silver Medal– Songha (European Lager)
China Beer Awards 2016, Silver Medal– Yalaso (European Lager)
China Beer Awards 2016, Bronze Medal– TPA (Pale Ale)
China Beer Awards 2016, Bronze Medal– Fat Dolma (Bock)
China Beer Awards 2016, Bronze Medal– Super Nova (Bock)
All the awards cannot do without
their international team to combine fertile nature with technology and
precision.
The Story behind Shangri-La Beer
Shangri-La Beer’s CEO, Songtsen Gyalzur, was born and raised in Switzerland. His
mother, Tendol, was an orphan who moved to Germany and began her studies after
her adoption by a young German doctor couple. At the age of 36, she finally had
a chance to return to her hometown in Tibet, and established its first
orphanage “Tendol Gyalzur Children’s Charity”. Since then, she has been
concerned and caring for many children in need of assistance.
Seeing his mother’s hard work and persistence, Songtsen opted to give up his real
estate company and comfortable life in Switzerland and returned home to
Shangri-La to assist his mother with the orphanage. Using the business
experience he accumulated in Switzerland, he started a business in his hometown
in order to support his mother’s project and solve the
employment issue of the young people who grew up at the orphanage. After much
research, he chose to establish Shangri-La Highland Craft Brewery, which not
only solves the problem of unemployment among the young people from the
orphanage, but also supports local agricultural development. Today, 80% of the
brewery’s employees are young people who were raised at
the orphanage.
Part of the company’s proceeds are donated to the orphanages’daily operations, and a highland barley planting base of 583000 square meters
was established locally.
Shangri-La Beer is a very socially
responsible company and we’re very happy and honored to cooperate
with the excellent team.
More details on Shangri-La Beer,
please visit its official website: http://shangrilabeer.cn/
Also, you can follow them on Wechat,
shangrilabeer to learn more and buy the beers.
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