A CELEBRATION OF
DISCOVERY, DIALOGUE & CHOICE

PRESENTED BY
UNDEF/NE & M50
A 3-DAY FESTIVAL & SOCIAL EXPERIMENT
THE PLACE: M50, SHANGHAI.
THE DATE: October 14-16.
THE YEAR: 2016+X

Enter a snapshot of the city imagined in +5, +10, +50 even +500 years, through the eyes of our community.
We have pet shops, museums, travel agencies, charity HQ’s, restaurants, clinics, laboratories, libraries, public spaces, furniture stores – even an ad agency and law firm?
What could these new possibilities mean…?

No Ordinary Arts Festival… BREW&BLEND 2016+X
BREW&BLEND 2016+X is a 3-day festival in M50, Shanghai’s renowned art district, for the public to explore ideas of the future amongst music stages, food, entertainment and a creative market.
This is far from an ordinary arts and lifestyle festival, the 2016+X concept is a new experiment that transforms the 6000m2 industrial park into a unique future city through installations, performances, exhibitions and workshops inviting guests to participate, imagine and test themselves.
Visitors are no longer just audience members, but become adventurers and part of a story crafted as a game to inspire the imagination.
Join over 150 artists, designers, filmmakers, architects, chefs, performers and musicians such as FENG BINGYI, STUDIO NOWHERE, DOGMA LAB, AUTOMATO and DR ZHOU YI, in a new production that asks you to play and make your own journey to the future.
ARE YOU READY TO..
Experience a world through the imagination of:
Designers // Architects // Artists
Programmers // Engineers // Filmmakers
Musicians // Chefs // Performers // Writers

50 PORTALS.
50 QUESTIONS.
TO ENTER
OR NOT?
THE CHOICE...
IS YOURS.
Go through 1 of 50 ‘PORTALS’…
… to pick up some intelligent skin from DOGMA LAB,
a toy for your pet machine from AUTOMATO,
don’t forget the low-pitch chocolate from CHRONUS ART CENTRE’S BRUCE DING.

Then make an appointment with DR ZHOU YI to preserve a limb for later,
store time at video artist FENG BINGYI’s THE MUSEUM OF TIME SLICE,
rewrite a memory in [UNTITLED] by game design + filmmaking duo MIKE REN+LEAH CHURCHILL,
de-gender your body with theatre directors ALEX GOMAR+FABRIZIO MASSINI,
then maybe pass a law with illustrator + IT artist AILADI CORTELLETTI+BILL JAMBON..?
Why not visit MAKEPLUS to book your intergalactic package tour,
meet choreographer ANNELIESE CHAREK to relearn how to feel,
communicate without language with CLEARWHEEL THEATRE COMPANY,
rediscover the art of physical bonding with dancer + painter YUN CHENG+SOO HONG.
GÁBOR PRIBÉK lets you into an alternative reality within his audio-visual map,
Artist-computer-scientist duo AGNES CAMERON+GARY ZHANG asks you to live completely online,
FRANCISCO HAUSS asks you to try it without water,
ARTLESS suggests underground,
JI FENG even debates on the possibilities of living in a different dimension…

BROUGHT TO LIFE THROUGH 6 #FOCUS

Explore what this community in areas…
BOLD SQUARE:
- MUSIC STAGE for entertainment by DJ’s, bands and SONIC EXPERIMENTS
- IMMERSIVE BRAND EXPERIENCES inspired by coffee and cravings
INVENTION TRAIL:
- LIVE + DIGITAL GAMES to tackle #GREEN topics of air pollution, globalisation, water scarcity, plastic + waste
- THE HIDEOUT is a chance for #SELF-reflection within installation INSIDE OUT by JING JIN

FUTURE BREWERY:
- UNDEF/NE STAGE hosts talks on the festival’s projects + collaborators
- PERFORMANCES and WORKSHOPS
- 2016+X EXHIBITION
TIME BUREAU:
- A hub for SCIENCE and LITERATURE, complete with…
- LIBRARY by JI FENG Bookstore where #LIVING on this earth is questioned in a FUTURE TIME TRAVEL, ARCHITECTURE and WRITING PANEL DISCUSSION with renowned novelists JIANG BO and QI GE
- TRAVEL AGENCY for trips to the galaxy, directed by MAKEPLUS.
- WORKSHOP and PERFORMANCE on CLIMATE by GREBNELLAW+DALIAH SPIEGAL

TRADING MARKET:
- IDEAS STATION to kickstart concepts with IMPACT HUB SHANGHAI, KAISTART and SWISSNEX – for impact and #COMMUNITY
- Find stalls for FOOD and SHOPPING.

DREAMMAKING LAB:
- Plan a dream or two with FEIY.
- Support the launch of new ideas at IMPACT HUB SHANGHAI’s POP-UP 0.8 LAB
- REGENERATION LABS invites you to solve environmental problems with eco-tourism
CAC STUDY CENTRE:
- For INTERACTIVE INSTALLATIONS
- And to leave a trace in an EXPERIMENT WITH TIME
GREEN BUND:
- Don’t miss the drinks from the GREEN BAR and dancing!
- And a surprise BEER EXPERIMENT
THE ACADEMY:
- Build the ‘you’ of tomorrow through #PLAY,
- Join workshops on emotional robots with OTTO, the inner self with CONSTRUCTIVE.XYZ using LEGO® SERIOUS PLAY®, language, movement and sound with DOGMA eSOUND,
- Visit HUMAN 2.0 to evolve your physical form and #SENSES through technology with body hacking, biochips, wearables and the chance to capture lost memories.

THE PLAYGROUND:
- Relax in the CHILL-OUT zone
- Take part in PERFORMANCE and MUSIC EXPERIMENTS
1ST – 6TH AVENUE:
- INTERACT WITH IDEAS IN 50 PORTALS
- Meet PERFORMERS
- Discover and Play with INVENTIONS
- Enter INSTALLATIONS
- … all within our 2016+X story
Individual visions brought to life so you have the chance to direct your personal journey through M50, to sample what might be within your future – but only if you choose it to be.
The 3-day festival is only the very start – of storytelling that the organisers hope each visitor can continue to narrate in their own way.
A question or two have been asked… “What is reality and what do we want for ours?” — And they want you to ask yourself too!

A few questions our collaborators will be asking you:
#SENSES
"WILL TECHNOLOGY CHALLENGE HUMANS?” 2016+50
-- DOGMA LAB
THE ELECTRIC SKIN PROJECT questions how wearables can in the future extend the possibilities of the skin, test it yourself at DOGMA LAB and join the discussion on the evolution of the human body and our #SENSES through technology.
"WOULD YOU LIKE SOME LOW-PITCH CHOCOLATE?” 2016+5
-- CAC x BRUCE DING
SONIC SEASONING 听觉厨房 invites you to sample its auditory courses from breakfast to dinner, an experiment challenging how our #SENSES are not purely biological, but culturally-constructed also.
#LIVING
"WILL WE TRAIN AND RAISE ROBOTS LIKE PETS?” 2016+An Alternative Present
-- AUTOMATO
In an alternative present you have a pet robot, a friend that you want to teach tricks, so visit real-fiction pet shop CHIPS & TAILS to find real-fiction gadgets developed in a series of workshops by designers and engineers imagining the near future of our #LIVING environments.
"WILL YOUR BODY OR MIND CHANGE MORE IN 10 YEARS?" 2016+10
-- ZHOU YI 周易
DR ZHOU YI studies the human form in BODYMEMORY – SEE YOU LATER! asking us to explore the relationship we have with our current and future body, you can even preserve a part of your#SELF to interact with in 2016+10, find out how by visiting her museum!
#PLAY
"WHAT TYPE OF SPACE TRAVELLER ARE YOU?” 2016+500
-- Makeplus ArtScience项目小组
Would you be an explorer or just take a package tour? Book your destination at our FUTURE TRAVEL AGENCY 未来的宇宙旅行 and #PLAY on what a holiday might be like 500 years from now.
#COMMUNITY
"DO YOU TRUST BEGGARS?” 2016+5
-- STUDIO NOWHERE
DIGITAL BEGGING is a performance and installation that plays on irresponsible kindness, instead of innovation for the economy this team of artists and designers offer a solution for you to test and rethink ‘what kind of environment and #COMMUNITY you really want to live in?’
#SELF
"WOULD YOU ERASE YOUR MOST PAINFUL MEMORY?” 2016+0
-- JING JIN
Take a break from the crowds to visit INSIDE OUT for a moment of #SELF-reflection and be part of the emotional growth of this sky-lit installation about human experience, by an artist creating quiet art pieces in social environments.
"ARE YOU EVER FREE FROM TIME" 2016+0
-- FENG BINGYI 冯冰伊
What is freedom? Do you have freedom away from time? Is it possible to exchange your time for something more valuable? FENG BINGYI 冯冰伊 asks you in THE MUSEUM OF TIME SLICE to consider your existence and relationship with time, to store it, let go of it, extend and rethink it in her installation and workshop.
#GREEN
"ARE YOU READY TO TAKE ACTION FOR THE FUTURE?” 2016+10
-- FEIY
At THE STARTER INSTITUTE participants can take action, put themselves in the skin of a social or environmental entrepreneur and leave empowered to create social, positive impact.

PLAY ON+OFFLINE:
Each story will feature in our interactive map and game, allowing the inspiration to reach beyond the festival borders of time and place.
Play online and on mobile here: www.BREWANDBLEND.com
Oct. 14-16, 2016
Time:
FRIDAY 14 @ 14:00–22:00
SATURDAY 15 @ 11:00–22:00
SUNDAY 16 @ 11:00–20:00
Address:
M50 Art District, No. 50 Moganshan Rd,
Putuo District, Shanghai
Ticket:
Pre-sale:1day pass:50 RMB/person
(student ticket: 30 RMB / person)
3 day pass:100 RMB/person
Door: 1day pass:80 RMB/person
3 day pass:160 RMB/person
FOR PRE-SALE TICKET, SCAN BELOW 

Follow Us:
WEBSITE: www.BREWANDBLEND.com
CN:
WeChat: @BREWandBLEND
Weibo: weibo.com/5971746212
Douban: site.douban.com/279836/
INT:
Facebook: @BREWandBLEND
Instagram: @BREWandBLEND
Twitter: @BREWandBLENDSH

CONTACT:
General Enquiries:
info@brewandblend.com
Sponsorships + Partnerships:
lizli@brewandblend.com
Programme + Collaborations:
carmen@brewandblend.com